Hello is long-hand for BOO, MOTHERFUCKER
July 24, 2006
One thing that I’ve noticed while working at The Store is how customers respond to my co-workers and me when we walk up and greet them. The managers here take the idea of Customer Service seriously and have passed the values down to us Retail Slaves. Consequently, whenever anyone walks into the store will be greeted and offered assistance. Customer Service here is Serious Business.
Unfortunately, most people who walk in are used to…walking into a store and being ignored. A lengthy history of such cold experiences produces shock when they come in to The Store. Reactions to a simple “Hello! Welcome to the Store; is there anything I can help you with today?” can be separated into several categories:
1. Shock n’ Scuttle
The sound of a friendly voice offering assistance does not compute into the binary expectations of the Customer. Binary expectations are Acknowledgement with Complete Silence or Acknowledgment with Cold Shoulder. Since “Hello!” does not fit into either, this throws the Customer off. Confusion results in mild fear – questioning looks that say “What do you want from me? Don’t hurt me!” – and a hastened, shuffly pace like a beetle.
2. Shock n’ Sneer
Similar to Shock n’ Scuttle. Confusion and fear are replaced by revulsion and disgust. There is a sneer or some ugly condescending face that says, “Are you talking to me? What the hell do you want, Retail Slave?” and a hastened, haughty walk. Or waddle, as it more often is.
3. Total Cold Shoulder
“Did I hear someone say something? It sounded like ‘hello.’ But I can’t be too sure so whatever, I’ll just keep walking.”
4. In n’ Out
At the sound of someone addressing them – someone they don’t recognize – they spin around and walk right out. Fucking weird, but it’s happened more than once. So it gets its own category.
Of course there are some people who are happy that someone is willing to help them find a gift or something. But there’s no interesting story for that.
Yes there is:
5. What do you know motherfucker!
The people whom decide to deal with a shop assistant as though it might be a completely different context that they have been so addressed in. They presuppose a context without letting on that their own mind is: at a cocktail party: “Hi, I really like that blonde in the corner”; or at a student club: “what are the books in the book case display for sale?”; in Mom’s kitchen, “I want Jello for dinner”.
I don’t want to hear you talk to me. I’m there to get my shit, and get out. If I have a question, I’ll ask. Your greeting does nothing for me. I don’t need the 10 second emotional bonding, really.
And as a former retail employee, I think the same way when I’m on the other side of the interaction. I don’t want to hear about the customers’ personal lives. Get your shit, hand over the money, and get out. Don’t say a damn word.